The Opus Brand
With our company’s growth and new direction, we need a brand identity that is efficient to use, flexible across applications, and able to feature localized content in a globally consistent way. These guidelines cover 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
Typography
Imagery
Motion
Photo
Composition
Logo
Logotype
Our primary logo. The Opus logo is simple in its form and can should be used only in it's light or dark form. Never change the colour of the logotype.
Colour
Primary Colours
Our primary colours are black and white, with the use of blue and orange sparingly throughout the app and on the website for buttons, links and icons.
Secondary Colours
Supporting colour palette to use sparingly in illustration and imagery. The app and minimal aesthetic takes precedence. The colours all go together well and have the Opus fresh feel. Never use more than four colours in a single use case.
Composition
Grid System
A responsive, highly functional design system that creates structure in any format, on any platform. This also reflects the flexibility and ease of use of the product, with and ode to Nordic minimalism.
One System, Many Possibilities
This system can be used in many different ways to bring consistency while offering the possibility of many different design options across media. Specifically for online assets for now, but also moving into print.
